Famous 1928 book by the "Father of Public Relations ... the man who fathered the science of spin.  Nephew to Sigmund Freud.  His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations, including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations.  For the student of propaganda, this is a must-have.  This is a FIRST edition, with wear to the corners, and separation of the front board.  Compare at $5000 at AbeBooks.com.